Past Work
Brand Storyteller & Campaign Architect
Designed narrative-led campaigns tailored to brand identity, audience insights, and cultural relevance.
Cultural & Media Analyst
Conducted qualitative and quantitative research on audience behavior and engagement patterns using frameworks such as platformization theory, agenda-setting, and the public sphere.
Content Creation & Copywriting
Crafted compelling, on-brand messaging across digital platforms including social media, newsletters, and campaign materials.
BRAND STORYTELLER
BRAND STORYTELLER
Firebelly Tea: Reimagining Wellness Through Design-Forward Innovation
In collaboration with Firebelly Tea, I co-led a comprehensive brand refresh and cross-channel campaign centered around their launch of an innovative auto-whisk travel mug. Our goal was to elevate Firebelly from a premium tea brand to a thought leader in the performance and wellness space.
King Harbor Yacht Club: “Home on the Harbor” Campaign:
As part of a revitalization strategy for King Harbor Yacht Club, located in Redondo, I launched the “Home on the Harbor” campaign, a multi-platform branding effort designed to reintroduce the club as a vibrant, inclusive community rooted in tradition, camaraderie, and a deep love for the sea.
This project focused on reframing KHYC not just as a marina-side club, but as a welcoming second home. A place where generational sailors, curious newcomers, and coastal adventurers gather to celebrate life on the water. Our message emphasized community, heritage, and a lifestyle anchored in connection.
Cultural & Media Analyst
Cultural & Media Analyst
SELECTED ACADEMIC WORKS
Tailors or Tastemakers: User Perception of Netfliix’s recommendation system
Marine Minds: Managing Artificial Intelligence solutions for ocean pollution
Music Streaming Platforms: Democratization or Manipulation of the Music Industry?
Ricucire il Tessuto Della Società: l'Intersezione di Moda Femminile e Femminismo (Resewing the Fabric of Society: the Intersection of Feminine Fashion and Feminism)
The Fashion Reset Magazine
CONTACT ME
CONTACT ME
Want to see more of my work or chat about a potential project? I’d love to hear from you. Whether you're looking for fresh storytelling, dynamic content creation, or cross-channel strategy, I bring energy, insight, and a deep understanding of what resonates.
Reach out to collaborate, request more work samples, or just talk ideas. I’m all ears.
Email
bisese.cg@gmail.com
Phone
(804) 874-3568